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Research papers

Researching the future in the present

This paper defines the future, the current research inadequacy and how it can be overcome for the benefit of our clients, ourselves and the consumer. The primary precept is that we under-utilise our core competence of understanding the consumer, and...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Susan Holder, David Young
September 1, 1997
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Citation

Holder and Young (1997a, September 01). Researching the future in the present . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/researching-the-future-in-the-present-


Research papers

Future featuring

The JOURNEY brand was born of a unique strategic alliance between Manufacturer and Retailer - Cussons No. 1 in Personal Cleansing’ and Boots The Chemists the dominant retailer in Health and Beauty products - who came together to exploit the gap...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Susan Holder, David Young
June 15, 1995
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Citation

Holder and Young (1995a, June 15). Future featuring. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-featuring